The Power of Radio – How a Rebel Radio Star is Changing 8 Million Lives

Biography

Rob Burnet is a two-times Emmy Award winning media producer based in Nairobi. He is chief executive of Shujaaz Inc., a media research and production company operating across Kenya and Tanzania using insight, data and multi-platform media to create social and economic value with millions of young people, as well as corporate and development-focused clients.

Shujaaz Inc. has developed a set of unique research approaches that aim to understand young people and the often invisible forces that drive or frustrate their progress. This data informs Shujaaz, a stream of interconnecting comic books, FM radio, social media, video and TV that engages close to 8 million young people in a shared conversation proven to nudge measurable, normative social change on some of Africa’s most pressing goals and challenges.

Rob arrived in Kenya from Scotland by mistake 20 years ago. Before founding Shujaaz Inc. in 2009 he worked on large scale public interest TV, he made grants for the Ford Foundation, he set up the Kenyan visual arts studios, Kuona Trust, and he worked as a professional musician.

Welcome & Introduction

Biography

Working as a BBC staff journalist in London for a decade, Maddy reported for UK and global TV news programmes and anchored BBC World Service radio shows reaching 50 million people a week. Based in Stockholm since 2014, she is now a freelance journalist for global media including BBC, Monocle magazine and US Public Radio network NPR, focussing on Nordic business and lifestyle trends. She is currently producing a web series for BBC Worklife called The Nordic Way, about the changing world of work in Scandinavia.

Maddy was voted one of the 100 most impactful and influential figures in the Nordic startup scene in 2017 after producing and presenting three seasons of The Stockholmer Podcast, in which she interviewed the Swedish capital’s most inspiring creatives and entrepreneurs.

She regularly works as a moderator at some of the region’s most prominent tech and media events.

The Renaissance of Our Species

Biography

Neil Harbisson is a Catalan-raised, British-born contemporary artist and cyborg activist best known for having an antenna implanted in his skull and for being officially recognised as a cyborg by a government. The antenna allows him to perceive visible and invisible colours via audible vibrations in his skull including infrareds and ultraviolets as well as receive colours from space, images, videos, music or phone calls directly into his head via internet connection. Harbisson identifies himself both as a cyborg; he feels he is technology, and as a transpecies; he no longer feels 100% human. His artwork explores identity, human perception, the connection between sight and sound and the use of artistic expression via new sensory inputs. In 2010 he co-founded the Cyborg Foundation with Moon Ribas, an international organisation that aims to help humans become cyborgs, defend cyborg rights and promote cyborg art. In 2017 he co-founded the Transpecies Society, an association that gives voice to people with non-human identities, defends the freedom of self-design and offers the creation of new senses and new organs in community.

The Unorthodox Guide to 21st Century Success

Biography

Oobah Butler is an award-winning filmmaker and LA Times best-selling author. In 2018, he released three films with VICE Media which were viewed almost 160m times. They were entitled ‘How To Become TripAdvisor’s #1 Fake Restaurant’, ‘How I Faked My Way To The Top Of Paris Fashion Week’ and ‘I Sent Fakes Of Myself To Be On TV Around The World’. His first book ‘How To Bullsh*t Your Way To Number 1’ was released in April 2019 and climbed to #8 on the LA Times’ non-fiction list and to #1 on USA Today’s Humor category. He has recently been interviewed in the New Yorker and endorsed by individuals such as Turner Prize-winning artist Grayson Perry, WIRED Editor Nicholas Thompson and scores of other world-renowned journalists.

For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing the film and article in which he made the shed he lives in TripAdvisor’s top-rated restaurant in London, Oobah dominated headlines, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed as an indictment of food culture by the likes of NOMA chef René Redzepi and Observer food critic Jay Rayner. The June 2018 documentary in which he swindled his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week was also a hit, receiving a nomination at the Los Angeles Fashion Film Festival, garnering over 50m views, striking such a connection with viewers that a 19-year-old English young man legally changed his name to the fictious ‘Georgio Peviani’.

In the past eighteen months, he’s received four awards for his work; Best Use of Video: Weird at the 2019 Webby Awards; Content Creator of the Year 2018 at The Drum Online Media Awards, Video Project of the Year 2018 at the British Media Awards and Best Content Idea – Digital 2018 at the British Society of Magazine Editors Talent Awards.

Token Economy – How Blockchain Tokens Revolutionize the Internet

Biography

Dr. Shermin Voshmgir is the director of the Cryptoeconomics Research Lab at the Vienna University of Economics, and author of the Book Token Economy. She started the [UN]BLOCKED, and initiative around blockchain & sustainability.

Shermin also founded the BlockchainHub in Berlin – an international network of autonomous Hubs that promote the idea of blockchain, crypto economics and the decentralized web. Her past work experience ranges from internet start-ups, IT consulting & filmmaking. She was advisor of Jolocom, a blockchain based identity protocol.

In the past, she was a curator of The DAO, on the advisory board of the Estonian E-residency, and an advisor to Wunder, a decentralized Art Museum. Shermin did her PhD in IT-Management at the Vienna University of Economics. Furthermore, she studied film and drama in Madrid. She regularly speaks at conferences especially in the context of tokens, sustainability and social impact of future technologies. She is Austrian, with Iranian roots, and lives between Vienna and Berlin.

Kinetic

Kinetic Worldwide is the world’s leading agency network for Out of home advertising media consulting. We develop classic out-of-home campaigns and data-based forms of advertising in digital OOH.
Programmatic DOOH is currently the decisive growth driver in the OOH industry. It combines the broad reach potential of OOH with a target group optimized campaign leveling. Together with eBay, Kinetic implemented the first real programmatic DOOH campaign at the end of 2018, based on dynamic mobility data and actual product offers.
At this year’s NextM, we want to introduce you to the next level of programmatic DOOH advertising. For the first time, real-time Google search results can be integrated into the optimization process of the DOOH campaign, and how it can be even considered for the creation of the DOOH motifs.
Together with our partner agency. nfq, we are going to show you how dynamic online content can be used for even more effective and relevant DOOH communication.

MediaCom

People first, better results – that’s the way we work and live at MediaCom.
Experience our philosophy creatively at our booth and meet us in the Tech Garden.
You can get your individual portrait created by our caricaturist based on your personal skills or job profile. Use the chance and take an individual gimmick home!
In addition, a live illustrator will present the most important insights during the day – a visual summary of the whole NextM content.
We are looking forward to seeing you!

KomKuK

Creativity from Head to Toe: “KomKuK” is Düsseldorf’s competence center for cultural and creative industries. We are part of the city´s office of economic development. Our mission in brief words: Enabling creativity. We believe in creativity as a key driver for cross-sector innovations and economic growth. Therefore we aim to strengthen the creative eco system of Düsseldorf whenever we can by providing platforms and building communication bridges. That’s why we are cooperation partners of NextM and its inspiring community.

WerbeWeischer

Are you ready for RedyPlay? Experience the future of Cinema Advertising and feel like a kid at the fun fair again. Be part when history is being made with Germanys first interactive Cinema Game. Enabled by the newest cloud and hardware technology, implemented in Cinemas as we speak. Meet us in the NEXTM/Tech Garden and win one of our cinemataztic Prices.

Facebook

Video Consumption patterns are changing and Facebook Watch is our dedicated destination for long-form video content for viewers to discover, watch and connect with publisher content. It was developed with the social nature of our platform in mind; we bring content to the platform with the goal of driving connections and community. The ability to connect with other people around the videos you love is a truly special experience that Facebook is uniquely able to provide & we’re focusing on shows and videos that spark conversations and two-way interactions. Come to our NEXTM booth to find out more…

Xaxis

Xaxis, the programmatic arm of Group M helps brands achieve the outcomes they value from their digital media investment. One of our key ways of helping brands achieve this is through our proprietary artificial intelligence programme Copilot. Come visit us in the Tech Garden for a personal demo on how Copilot allows brands to optimise intelligently, designing unique solutions such as customized code for the metrics you value, and constantly checks itself to shift delivery and improve performance. Why not come take a look?

Welect

Relevance by On Demand Advertising: Power to the people! Welect lets internet users decide upon advertising by themselves. Just like “Netflix for ads”, users can choose if and what campaign they want to watch. And due to the media currency „Cost per Want“ advertisers only pay when the consumer is attentive, chosing the campaign by his own and is watching the video in full length. Welect was founded in 2016 in Düsseldorf and is already establishing within many campaigns by strong advertisers. Sounds promising? Go meet the team in the We <3 Relevance corner at NextM!

Esports Mystery Box powered by [m]STUDIO

Esports will be one of THE hype topics in the 2020 media landscape. Have a glimpse into our [m]STUDIO x Esports Box and get familiar with the mysteries of a rapidly growing market.

Possibilities are more than plentiful and range from in-game advertising and on-ground activations at the biggest tournaments to the use of esports assets and influencers in your own brand communication.
Within the world of Esports & Gaming, we are dealing with a very diverse target group that can detect implausible advertising from miles away.
We think that brands need clever advice and the development of tailor-made media products in order to participate in this trend environment in a credible way.

AdAlliance

Bäm. What makes Ad Alliance so special?
Maybe it is its unique range in Germany. Maybe it’s the strong brands it represents in its portfolio. Perhaps the unique content which these brands represent. Perhaps it’s our access to the content and talent of the units that make up the Bertelsmann Content Alliance. Or our access to the technical expertise of all the highly specialised businesses that have been acquired globally and woven together to form one network in which they can unleash their full potential. Perhaps it is our conceptual intuition for the possibilities of integrating and effectively staging client brands within the vast universe of fascinating environments, and for doing so across all media channels.
Perhaps it is because we bring together the expertise and experience of five partners who are among the best the market has to offer in each of their fields. Maybe it is a combination of all these things. Take a look at what we do and you’re bound to get a sense of the pleasure we take in our work.
Ad Alliance – und Bäm.

Unruly

Emotional ad campaigns create preference, lead to decisions and are about twice as effective as rational advertising. As a video marketplace and expert of emotional data, we have been analyzing people’s conscious sensations and unconscious reactions to video ads for over ten years. Pay us a visit at nextM’s Tech Garden and learn how to proactively use the power of emotions for better and more effective video campaigns. Get to know our UnrulyEQ Edit Suite solution that effortlessly optimizes and enhances your video creative content, to make your campaign work harder and deliver the KPIs that matter to you.

SevenOne Media

New technologies, new alliances and new touchpoints:
We build bridges to create new possibilities to boost multichannel media solutions. Let’s talk about the power of d-force. Be inspired by our programmatic opportunities and Addressable TV products. Learn how big screen impact meets digital targeting and how to optimize your campaigns.
Meet us at NEXTM.

Pinterest

Join Pinterest as they bring some of their Pinterest 100 trends to life in the Tech Cafe. Come grab a drink, get inspired and take their seasonal insights with you!

YouTube

YouTube is the platform where phenomena, movements, ideas and visions are born and grow.

Where else are topics and movements triggered overnight?
Where else are trends born that millions will talk about?
Where else can anyone access content that used to be exclusive?

We are happy to explore your opportunities on YouTube at our booth.

We can’t wait to meet you there!